Staying afloat without a website is very hard to do. Your customers are online, your competitors are online, and if you’re not there to intervene, your competitors and your customers will connect, leaving you in the dust.

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There are a number of ways that a website can directly benefit your business. Here are just a few to mention....
 

A website makes you look professional

84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.

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Your website can attract new customers through Google

You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself more visible on Google. Social media networks are indexed on Google, and social media posts can be found with the search engine, but a website gives you access to many more tools and strategies for Search Engine Optimization (SEO). And SEO is the key to making your business appear on the front page of Google.

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You can clearly showcase your products and services

You can show potential customers what they’ll get when they work with you!

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You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location. This works particularly well if your brand is closely tied to the “feel” of your location

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Another thing you can do is publish important information about your products and services on your website to make sure you’re attracting the right customers

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You can display your great reviews & testimonials on your website

Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials

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A website can encourage customers to contact you

A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page.

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Your website establishes your place in your industry

As of 2021, 71% of small businesses have websites and 81% of customers research things online before they buy them. In other words, if your competitors are online and you’re not, those competitors get the first interactions with customers.